For example, this book’s title: ‘Digital Marketing: Email Marketing, Google Analytics, Search Engine Optimization, Website SEO, Inspirational Change, Data, Content Writing, Online Business, Advertising Strategy and Growth Hacking.’ It took three lines of text in this document to reach the end of the title, and it may take longer on your device. I almost lost you as a reader.
It is like a family photo when people keep coming, and you have to step farther and farther away in order to capture all of the family members in the photo. You can barely recognize your family members at some point – that’s how far back you had to go. Well, Aunt Dorthy is unique and stands out. But, again, in terms of data, those small pixels in the photo that matter, just like many words in the book title, may matter when you research digital marketing, email marketing, Google Analytics…
The idea that there is only one solution to one problem is becoming outdated. Connecting the dots of intricate business relationships may be a better approach. Basically, ignore the problem and focus on its elements. Some of those elements are actually parts of the solution. Just amplify them. It worked in politics for so long.